Because sometimes early mornings are such a drag and because sometimes putting on makeup can feel cakey instead of light and refreshing.... New Almay Wake Up Hydrating Makeup is a nice new addition to my morning routine. I'll admit, the way this powder feels when you put it on takes a little getting used to. It feels damp compared to other loose powders but after I applied it a couple of times I started to really like it. It feels like it actually sticks to your face which in return will create better coverage. It also does have a great "wake me up" feel to it since it feels so refreshing. I'm liking this new spin on powder. How about you?